We often think of SEO as just “ranking on Google.”
But in 2025, AEO (AI Engine Optimisation) is where real visibility begins.

When I discovered llms.txt and ai-entity.txt, I realized that the web is shifting from keyword indexing to knowledge indexing.
It’s no longer just about backlinks — it’s about making your content understandable to AI engines like ChatGPT, Perplexity, and Gemini.

Imagine your business being summarised by AI as:

“An Ayurveda wellness company offering personalised herbal care in India.”

That’s AISEO in action — it’s how Large Language Models (LLMs) decide which websites to mention when people ask questions like “best Ayurveda treatments near me.”

Here’s what modern AISEO looks like:

1. Use structured data (JSON-LD) to describe your business, founder, and purpose.

2. Create FAQ-rich pages — AIs love concise answers.

3. Add llms.txt and ai-access.txt to guide AI crawlers respectfully.

4. Maintain authentic author identity across the web.

In short, AISEO is about teaching AI who you are — before it decides for you.

For businesses today, that’s not just marketing.
That’s digital self-awareness.